The HMB – Upper East Music Awards ‘Artiste Of The Year’ Should Be Made Brand Ambassador For The Happy Man Bitters – DJ Aluther

In a strategic move to further uplift Ghanaian music artists and recognize their remarkable achievements, DJ Aluther has put forth a compelling proposition at the 2023 edition of the Happy Man Bitters – Upper East Music Awards’ Media Engagement. The proposal suggests that the winner of the prestigious Upper East Music Awards AoTY should be crowned as the official brand ambassador for Happy Man Bitters, the esteemed sponsor of the awards. This innovative concept draws inspiration from similar successful practices observed at events like the Vodafone Ghana Music Awards.

The concept, as elucidated by DJ Aluther, envisions a symbiotic relationship between the artist and the brand. The chosen artiste would not only enjoy the honor of being the brand ambassador but would also receive contractual and financial benefits. This association would extend beyond the awards ceremony, offering an ongoing partnership that could potentially span across multiple years. As a result, the artist’s career could receive an unprecedented boost, with the earnings from the brand ambassadorship contributing to the promotion of their projects.

The idea of linking the Upper East Music Awards with a brand ambassadorship mirrors a practice that has already yielded positive results in the industry. The mention of luminaries like Okyeame Kwame and Samini as beneficiaries of similar initiatives underscores the potential of such collaborations. Drawing a parallel with the MTN sponsorship of the Vodafone Ghana Music Awards, DJ Aluther strengthens his proposal by referencing a proven track record.

The proposal also emphasizes the separation of the artiste’s ambassadorial deal from the other incentives they would receive as a winner. This distinction ensures that the artist’s dedication to the brand remains authentic and independent of any additional perks associated with the awards.

The timing of this proposal coincides with the launch of the 2023 edition of the Happy Man Bitters – Upper East Music Awards, marking its fifth year. The event’s pre-launch media engagement, organized at the Jocom Conference Center in Bolgatanga, aims to generate anticipation, excitement, and wider audience engagement. This strategic interaction with the media not only builds credibility but also attracts sponsors and ensures the awards scheme’s successful launch.

In its fifth year, the Happy Man Bitters – Upper East Music Awards continues to celebrate the exceptional contributions of artists, bloggers, producers, and DJs who have been pivotal in shaping the music landscape in the Upper East region and Ghana at large. As DJ Aluther’s proposal resonates with the vision of elevating both the awards and the artistes, it remains to be seen how this forward-thinking concept could redefine the awards landscape in the years to come.