The music industry has been dominated by a few key players for far too long. But with the rise of social media and independent artists, the power dynamic is beginning to shift. One artist who has managed to harness the power of social media is Ojay, whose Sallah jam snippet “Change Style” has taken the internet by storm.
Sallah, or Eid al-Adha, is one of the most important festivals in the Islamic calendar. It is a time of celebrations, feasting, and music. Ojay, a rising star in the Ghanaian music industry, decided to release a snippet of his new Sallah jam on TikTok and Facebook dubbed “Change Style” . The response is overwhelming.
Within an hour, the snippet had been shared thousands of times. Fans began to create content and dance videos to the catchy tune. Ojay has hijacked the system and in doing so, has given hope to independent artists everywhere.
What makes Ojay’s success even more impressive is that he’s doing his stuff without the backing of a major record label. He simply uploaded the snippet to his TikTok and Facebook accounts, and it took on a life of its own. This is the power of social media, and it is the reason why independent artists are beginning to garner more attention than ever before.
But it’s not just the power of social media that has made Ojay’s Sallah jam snippet so successful. The song itself listening to the snippet is incredibly catchy, with a beat that is impossible not to dance to. The lyrics are witty and poignant, and they capture the spirit of Sallah perfectly.
Moreover, Ojay’s decision to release the snippet during Sallah is a stroke of genius. It will tap into the celebratory mood of the festival and provide a much-needed dose of joy and happiness during a difficult time.
Ojay’s Sallah jam snippet “Change Style” is a testament to the power of social media and the creativity of independent artists. It has shown that you don’t need a major record label to succeed in the music industry – all you need is talent, vision, and a bit of luck. Ojay has proven that he has all three in spades, and we can’t wait to see what he does next after the Sallah jam.
watch the video below;