In a recent interview, Bullgod, the former manager of renowned Dancehall artiste Shatta Wale, opened up about his initial struggles and desire to quit after just six months of working with the artiste. Bullgod confessed that he had difficulty understanding Shatta Wale during that period, making the job challenging.
Speaking to Ato Kwamina D’Gem on the Entertainment Review Show, Bullgod explained, “When it comes to the job itself, you wouldn’t have to worry that much. And what’s the job? The job is to go to the studio and record, go out there and promote your works, get up and go shoot your videos. Those things you wouldn’t have a problem with, but it’s the extra things.”
Bullgod elaborated on the “extra things” that made managing Shatta Wale difficult. He cited instances where Shatta Wale’s statements on one radio station would require damage control, only to be followed by contradictory statements made elsewhere. This constant need for damage control and the resulting chaos made the job strenuous for Bullgod.
Despite the challenges, Bullgod remained in his role, primarily because they had not yet achieved their targets. He explained that at Bullhaus Entertainment, they had specific performance indicators, and within the first year of management, an artiste’s name should appear in certain award schemes. Although winning was not guaranteed due to voting and other factors, they wanted to achieve this milestone. Eventually, Shatta Wale received his first award, which convinced Bullgod and his team to continue their collaboration.
Bullgod currently manages the career of fast-rising Ghanaian artiste Vanilla, moving on from his time with Shatta Wale. This revelation sheds light on the complexities and challenges faced by artiste managers, highlighting the importance of understanding and effective communication between managers and their clients.
In the competitive world of the music industry, managing artists’ careers requires more than just talent and creative abilities. It necessitates patience, adaptability, and a deep understanding of an artist’s unique personality, which can be a daunting task for even the most experienced managers.