Ghanaian choreographer, Incredible Zigi, has voiced his opinion on the evolving landscape of music promotion, asserting that no serious-minded musician should rely solely on DJs for their promotional efforts. In a recent interview with Amansan Krakye on Property FM, Zigi emphasized the importance of exploring alternative avenues to ensure the success and widespread recognition of one’s music.
According to Zigi, artists should embrace other means of promotion that can effectively contribute to the viral success of their songs. While acknowledging the significant role DJs play in the music industry, he believes that relying solely on them may not be sufficient for an artist’s promotional strategy.
The dance artist highlighted the power of social media influencers in today’s digital age. Zigi cited platforms such as TikTok as invaluable tools that can amplify an artist’s reach and impact. By collaborating with influencers and providing them with the song, artists can leverage their existing fan base to create trends and boost the visibility of their music.
Incredible Zigi’s personal success on TikTok, boasting over 600K followers, exemplifies the potential of social media platforms for music promotion. By utilizing these platforms in conjunction with traditional DJ promotion, artists can diversify their promotional efforts and maximize their chances of success.
Zigi’s perspective challenges the conventional reliance on DJs as the primary source of music promotion. While DJs undoubtedly hold influence over the exposure of songs, incorporating social media influencers into the mix allows artists to tap into wider audiences and capitalize on the viral potential of trending content.
Incredible Zigi’s stance on music promotion advocates for a multifaceted approach that extends beyond traditional reliance on DJs. By embracing the power of social media influencers and leveraging platforms like TikTok, artists can amplify their reach and increase the chances of their songs going viral. As the music industry continues to evolve, it is crucial for artists to adapt and explore new avenues to effectively promote their music in an ever-changing digital landscape.