This article entails the full lecture of the 24th Vodafone Ghana Music Awards Music Business Master Class which was held on May 5, 2023, at the Alisa Hotel In Accra on the topic “Music Publishing Revenue Streams”.
The lecture was delivered by KEFILOE MOLEFE, a Copyright Administrator, Client Liaison, and Copyright Manager, and now Head of the A&R Department, and SHIRO MWENDWA who is Project Management, Corporate communication, Value Added Services Executive Support, and Event Planning and Execution and Digital Tools who are both from South Africa.
The event was attended by SONGWRITERS/PRODUCERS /RECORD LABELS/ MUSIC MANAGERS
MUSIC USERS – AD AGENCIES, PRODUCTION COMPANIES, FILM DIRECTORS, FILM SCORERS, BRAND MANAGERS, AND AGENCY CREATIVE DIRECTORS.
NB: This information may not be the exact lecture delivered by the experts, it may be distorted.
FULL LECTURE BELOW;
A music publisher is a type of publisher that specializes in distributing music. Music publishers originally published sheet music. When copyright became legally protected, music publishers started to play a role in the management of the intellectual property of composers.
HOW DO WE REPRESENT?
Songwriters – Lyricist
.Composers-Creators of the
• Publishers-Record labels /
MUSIC PUBLISHERS ARE RESPONSIBLE FOR FOUR MAJOR AREAS OF A SONGWRITER’S
• Song Registration
• Music Licensing
•Notify the PRO about the new songs
• Monitor the registration process
• PRO provides service by monitoring, collecting, and paying
performance Royalty to songwriters and publishers.
TYPES OF ROYALTIES ADMINISTERED
1) MECHANICAL ROYALTIES
2) SYNCH LICENSES
3) PERFORMANCE ROYALTIES
1) Mechanical royalties are paid to songwriters when music is copied from one format o another
2) Viny copY
3) Digital download
• YouTube Music
• We also issue music licenses on behalf of our clients e.g. Production Music
• Represent and collect mechanical royalties on behalf of our writers
A license granted by composers/authors/ publishers when their music is
attached to visuals
• Tho right to the music typically belongs to the songwriters/ publishers
When licensing a song- there are two rights to clear Master Right and
.Permission must be obtained by the music user (film /ad/documentary)
.Fees are dependent on the following:
1) Whole song /part of it
2) Type of use (trailer/background track)
3) Original /Cover
6) Exclusive /Non-Exclusive
• Besides the once-off license fee, the
composers are still eligible for performance
Royalties if the piece of music is broadcast on radio, TV, and the internet.
• Performance royalties are owed to
Songwriters and Publishers whenever
their music is broadcast on radio/V
or performed publicly,
CMOS offers licenses to Music Users
• pubs, clubs, malls & restaurants &
Live Music Venues
• Pitching music to music users;
• Advertising agencies
• Video games
• Seek collaboration opportunities
• Songwriting camps
• Deed Of assignment
Business To Business
• Administration (local)
•Sub Publishing (Territorial)
Kefiloe Molefe – joined Sheer Publishing’s incredible creative team in 2007 and currently serve as the department’s head of A&R. In the past, I have worked at Sheer Publishing (Pty) Ltd in the following positions: Copyright administrator, Client liaison, Copyright manager, Gospel department manager, and now Head of the A&R department.
I am a member of the Management Committee.
I was able to negotiate the following incredible agreements for the business. South African songwriters like Brenda Mtambo, Aubrey Qwana, Bucie, Hlengiwe Pearl, We Will Worship, Takie Ndou, Ncebakazi Msomi, Puleng March, Ps. Solly Mahlangu, Patrick Duncan, and Mahalia Buchanan, to name a few.
From 2004 to 2006, I studied music business management with Music Interakt. In 2018, I also have BA in communication science from the University Of South Africa.
In Africa, I have participated in the following music conferences:
▪ All White Gospel Music Conference & Picnic in 2018/2019
▪ Abuja Gospel Music Conference -2022
▪ Harare Music Festival of the Arts – 2014/2015
Additionally, the following music conferences requested me to speak: ▪ South African Music Awards) SAMA 24 Music Workshop 2018 ▪ Bakgatla Ba Kgafela Music Business Workshop—2018
▪ All White Gospel Music Conference, 2019
▪ Abuja Gospel Music Conference – 2022
▪ KZN Music Imbizo (Durban, South Africa)-2022 ▪ Women In Music SA Workshop -2022
▪ Lagos Music Workshop -2022
▪ Mpumalanga Gospel Awards -2022
With a dynamic career spanning over 14 years, Shiro has extensive work experience in project management, corporate Communication, value added services, production, Music artist management, executive support, and event planning and execution and digital tools, to generate real market value in whichever field she works in.
Her work at M-tech Communications, a leading value added services company, saw her manage client and consumer relationships as well as Spearhead product development and growth of new product lines that were implemented in over 10 countries in the West, East, Central and Southern regions of Africa.
Shiro also worked at Capital Dreams Picture as production manager for the legendary film maker, Clarence Peters, working on countless globally renown music videos for the likes of Burna Boy, Tiwa savage, Sauti Sol, Stonebwoy, to mention just a few, as well advertising campaigns for global brands.
She is currently the head of creative and licensing at Sheer publishing Africa.
Shiro is passionate about growth and development of the creative industry through skill transfer, knowledge sharing, mentorship, and funding.