Empress Gifty Encourages Musicians to Embrace Promotional Videos for Events in the Digital Age
Award-winning gospel musician Empress Gifty Adorye has recently emphasized the importance of promotional videos for events in the digital era. In an appearance on UTV’s United Showbiz on July 29, 2023, the ‘Adom’ singer urged fellow musicians to adapt to the changing landscape of event marketing, which has increasingly shifted towards a more digitalized form due to the widespread use of social media platforms such as Facebook, WhatsApp, TikTok, and Instagram.
Gifty stressed that creating promotional videos for events has become a crucial approach to publicizing performances, especially on social media platforms. She highlighted how even in church events, organizers now expect musicians to provide promotional videos as a confirmation of their commitment to the event. These videos serve as a form of accountability, ensuring that artists fulfill their promises and commitments.
The gospel sensation expressed, “So for now, videos are part of the promotional strategies, at least in the new era that we are in. It’s not a matter of whether it’s in the contract or not. At first, it wasn’t but it is now. Besides, I don’t think it’s too much of a burden because it is also good for the artiste.”
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As event marketing evolves, Gifty advised her fellow musicians to stay informed about the demands of event organizers and carefully review contract terms before agreeing to perform. Understanding these terms helps artists navigate the expectations and requirements set by organizers effectively. If there are specific aspects of the contract that artists cannot fulfill, such as creating multiple promotional videos, Gifty emphasized the importance of open communication with event organizers to find a workable solution.
With the increasing influence of social media on the music industry, promotional videos have become a valuable tool for artists to reach wider audiences, increase engagement, and create anticipation for their performances. By embracing this digital marketing approach, musicians can stay relevant in the rapidly evolving music landscape and leverage the power of social media to connect with their fans more effectively.
Empress Gifty’s insights shed light on the evolving dynamics of event marketing in the age of social media. As musicians adapt to these changes and incorporate promotional videos into their strategies, they can enhance their presence in the industry, captivate audiences, and ensure successful and well-promoted performances. With the digital era presenting a myriad of opportunities, musicians who embrace innovative promotional approaches will undoubtedly thrive in the competitive music scene.
