In a recent podcast interview, African dancehall king Shatta Wale shed light on the remarkable progress made by Nigerian musicians and entrepreneurs, emphasizing the need for Ghana to follow suit. Shatta Wale, known for his candidness and sharp insights, discussed the stark contrast between Ghana and Nigeria in terms of music industry investment and diversification into various sectors.
Shatta Wale acknowledged that Nigerians were once stigmatized as 419 scammers, but they made a concerted effort to dispel that image by demonstrating their ability to engage in legitimate and prosperous ventures. Through hard work and determination, Nigeria has successfully transformed its reputation and is now celebrated for its thriving music industry, as well as its ventures into technology and real estate.
According to Shatta Wale, Ghanaian artists have yet to attract significant investment and have not embraced entrepreneurship outside of music. He expressed his desire to change this narrative by inspiring his generation to think beyond music and explore opportunities in other sectors. Shatta Wale highlighted the success stories of Nigerian musicians who have diversified their investments, owning businesses such as tech companies, malls, telecommunications services, and hotels. These endeavors have not only brought financial success to the artists but have also attracted investors who recognize the potential of the music industry as a viable investment.
Drawing a comparison between Ghanaian and Nigerian artists, Shatta Wale emphasized the importance of self-belief and ambition. He noted that Nigerian artists have mastered the art of presenting themselves as successful and affluent, which opens doors for lucrative opportunities. In contrast, Ghanaian artists often struggle to break free from the perception of being merely “shoe shiners” and lack the same level of business acumen.
Shatta Wale’s podcast interview offers valuable insights into the entrepreneurial mindset that has propelled Nigeria’s music industry and economy to new heights. His words serve as a wake-up call for Ghana to foster an environment where artists are encouraged to pursue diverse business ventures and where investors see music as a viable and lucrative industry.
Shatta Wale’s thought-provoking discussion highlights the need for Ghana to learn from its Nigerian counterparts and harness the potential of its music industry as a catalyst for economic growth and global recognition. With his ambition and determination, Shatta Wale aims to inspire his fellow Ghanaian artists to think big, embrace entrepreneurship, and create a pathway to success beyond the confines of the music industry.