Rihanna, the renowned music star and business mogul, has announced her decision to step down as the chief executive officer of Savage X Fenty, her successful lingerie brand. The co-founder of the brand since its inception in 2018, Rihanna is passing the baton to Hillary Super, the former CEO of Anthropologie Group, effective June 26.
In a statement to Vogue Business, Rihanna expressed her gratitude for the impact Savage X Fenty has made on the industry over the past five years, saying, “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude.” As an award-winning singer and entrepreneur, Rihanna remains connected to the brand and is excited about its future expansion.
Hillary Super, who brings a wealth of experience to the role, having previously served as the global CEO at Anthropologie Group for four years, expressed her enthusiasm for joining the Savage X Fenty family. She commended the brand’s commitment to inclusivity and fearlessness, describing it as a major powerhouse in the lingerie and apparel industry.
As Savage X Fenty continues to experience success and popularity, the brand has been strategically expanding its reach beyond e-commerce into wholesale and brick-and-mortar. With seven stores already established in Los Angeles, Houston, Las Vegas, and Atlanta, the brand aims to further its growth under Super’s leadership.
Although Rihanna is stepping down as CEO, she will remain actively involved in the brand as the executive chair. This transition marks a new chapter for Savage X Fenty, as Hillary Super takes on the helm, bringing her leadership skills and expertise to guide the brand to even greater heights.
As fans and industry watchers eagerly anticipate the brand’s future endeavors, the visionary legacy of Rihanna and the inclusive values of Savage X Fenty continue to resonate within the fashion world.
