Missed Opportunity: Kantanka CEO Regrets Absence in ‘Accra to London’ Road Trip
The recent ‘Accra to London’ road trip embarked upon by a group of enthusiastic Ghanaians has garnered attention not only for its remarkable accomplishment but also for the missed opportunity for local brand promotion. During the 16-day journey from Accra to London, the team sought to establish a partnership with Kantanka Automobile, a prominent local car manufacturer. However, their efforts were met with silence, as the company’s management showed no interest in the venture.
READ ALSO: Ghanaian Explorers Complete Epic Expedition from Accra to London Over Land
Kwabena Peprah, the team leader, revealed their attempts to involve local brands, including Kantanka, in the exciting expedition. Despite reaching out to various car dealers in Ghana, they were met with disinterest, leading them to embark on the journey with the vehicles they had at the time. While the road trip concluded with great excitement among Ghanaians, many believe that Kantanka Automobile missed a valuable opportunity to showcase its products on an international stage.
The CEO of Kantanka Group, Nana Kwadwo Safo Jnr, expressed regret over the missed opportunity and shared his disappointment on social media. He stated that he was never contacted about the road trip and expressed his desire to have been part of such a groundbreaking initiative. He hinted that those responsible for the communication lapse might face consequences.
The road trip, which garnered significant attention on social media and various platforms, showcased the determination and ingenuity of the Ghanaians involved. The expedition not only demonstrated the spirit of adventure but also presented an opportunity for Kantanka Automobile to gain exposure and promote its ‘made in Ghana’ brand internationally.
As discussions continue about the road trip’s accomplishments, it also raises questions about the importance of seizing opportunities and collaborating with local initiatives for mutual benefits. The missed chance by Kantanka Automobile highlights the significance of open communication and engagement with innovative ventures that can enhance a company’s reputation and expand its reach.
In hindsight, the ‘Accra to London’ road trip not only brought pride to Ghanaians but also served as a lesson for local companies to be proactive in embracing opportunities that could propel them to the global stage. As the repercussions of this missed opportunity ripple through Kantanka Automobile, it serves as a reminder to other companies to seize the chance for growth and development when it presents itself.
