Amaarae, a Ghanaian-American polymath, returns to the music scene on Friday, March 17 with the highly anticipated single “Reckless & Sweet.” and teases fans with news of her next album – Fountain Baby – coming soon via Interscope.
Amaarae expertly combines Arabic and Indian melodies with African drum beats on a captivating solo return that explores a toxic kind of love, launching with a refreshingly new sonic perspective on this first single.
She poetically expresses the heartbreak you feel when you know someone is taking advantage of you, making her a seductive piece of ear candy.
Along with the single, she has also released a video that takes the listener on a journey through a series of highly stylized vignettes. The video is as visually compelling and intentional a storyteller as she is musically.
The captivating video is a subtle story with Amaarae as the main character and models Leomie Anderson and Monyjok Ngor Deng playing her two main love interests. It is lush with lowlights, spotlights, and blue lights against monochrome styling, creating an undertone of mysterious sensuality.
The video is full of memorable moments, a post-millennium nod to the fashion industry. This most recent release is a sonic and visual departure from TAYDK and the beginning of a new chapter for Amaarae. More music and information about the album will be coming soon.
Amaarae says these things about the single: Returning after so lengthy, I had a ton of time to think and consider what I maintained that my message should be last time it was about certainty, this time it’s about adoration and confidence. The fact that young black women and men are about to see what our new energy is for 2023 and beyond makes this my sexiest video to date. We’ve grown up and are now sexy.
She continued, We will ensure that we always speak and walk our best, look our best, and most importantly, we will restore love and romance! Crazy and Sweet is a provocative tune. It all comes down to making and giving love with care. It’s about exposing one’s inner sensuality and self-assurance to the rest of the world. As an artist, that is precisely where I am right now.”
Amaarae has been in all the right places over the past few years.
She has been working on her next project in recording studios in London, Los Angeles, Lagos, and Accra. She has also performed live for a sold-out KOKO, Pitchfork Festival Chicago, The Governors Ball New York, We Love Green Festival, and The Roxy with Tems.
She has shared pivotal releases such as “A Body, A Coffin” from the “Wakanda Forever Prologue” and her appearance on “THIS IS WHAT I MEAN” from Stormzy’s 2022 #1 album alongside Black Sherif, Jacob Collier, Ms. Banks, and Storry. She has also shared front row seats at London, Paris, and Milan Fashion Weeks for Coperni, Jacquemus, Diesel, and Mowalola.
Delivered toward the finish of 2020, her widely praised debut full length THE Holy messenger YOU DON’T KNOW including singles ‘Escaping’ ft. The songs “FANCY,” “Leave Me Alone,” and “SAD GIRLZ LUV MONEY” by Kojey Radical and Cruel Santino (feat. Amaarae became a global breakthrough artist as a result of MOLIY).
Spilled over 50M times, this type mixing project that saw her endeavor to variety beyond the afro-pop boundaries and yet again characterize for herself creating African music has been perceived and lauded in all cases from The Watchman (Cover Star for first Jan 2021 G2 Film and Music issue), Pitchfork (Best New Music), The FACE, Highsnobiety, I-D, Elle, Bewildered, The FADER, DJ Target, Sian Anderson and that’s only the tip of the iceberg.
Numerous advice have emerged from this project; Apple Music’s Africa Rising Artist for the year 2021, BET’s Amplified International Artist of the Month for the month of February 2021, Times Square Billboard’s Cover Star for her Spotify playlist takeover for Black History Month titled “Black to the Future,” and Amazon Music’s Ones to Watch for the year 2022 are just a few of the accolades that have been bestowed upon her.
Her “SAD GIRLZ LUV MONEY Remix” with Colombian-American Kali Uchis and Ghanaian-American Moliy garnered more than 360 million global streams and peaked at #80 on the Billboard 100, #18 on the Global Chart, #28 in the UK, and #40 in the US. It also peaked on the main Apple Music All Genre Chart in 133 countries, with 3.3 million Shazams.
It reached number one on the Global Shazam Chart, number one in the United States, number 29 on the UK TOP 40 Singles Chart, and number 35 on the US Rhythmic Radio Chart.
After that, Tik Tok had over 7 million video creations, peaked at number 22 on the global Spotify chart, and was played on national radio stations (BBC Radio 1 B List, BBC 1Xtra, Kiss FM, Kiss Fresh, Capital Xtra, Apple Music 1).
This truly organic moment of viral global recognition, sparked by a soundtrack by Mugler, established Amaarae’s place in the zeitgeist—influencing culture rather than following it.
Amaarae’s cross-cultural upbringing in the Bronx, as well as her upbringing in Hackettstown, New Jersey, Atlanta, Georgia, and Accra, Ghana, are the driving forces behind her deeply experimental outlook.
Amaarae is all about female empowerment and puts her West African heritage and influences at the core of everything she does – while challenging the views on gender norms, female sexuality, artistic self-expression, and more. She is embraced and endorsed by the exciting melting pot of exuberant creativity that is Nigeria’s Alté scene.
Amaarae is one of the most exciting artists in the world. He has a cult following on the African continent and in the diaspora. On his 2019 EP Cashmere Tears, he collaborated with Cruel Santino on the song “Rapid Fire,” Stonebwoy on the song “Pepper Dem,” and Kojey Radical on the song “Sugar.”
The arrival of her presentation EP Passionfruit Summers in 2017 and following singles including the hot option R&B jam ‘Like It’, the sweet Afro-disco roused ‘Invest A few Energy ft Wande Coal’ and a strong element on Odunsi’s collection cut ‘body count’, started this excursion of brave self articulation where TAYDK got and refined it.
Amaarae is a songwriter, singer, producer, and engineer who does everything herself. From selling mixtapes to her highschool schoolmates, to hurling herself entirely into learning the intricate details of the creation and designing cycle and establishing her own free record name – the Ghana-based Prodigy Diversion Ltd – Amaarae is an uncommon, genuine and rousing ability.
Amaarae has elevated her vision and flavor for what pop music really is, and she is ready to take over the world as she embarks on her second album in 2023. She has become a master architect of her own unique brand of cultural alchemy.