The Chief Executive Officer of the Ghana Tourism Authority (GTA), Mr. Akwasi Agyeman has disclosed that the call to event organizers for the December in GH festivities will start early this year to give them sufficient time for seamless planning.
Instead of the usual May-June when event organizers submit their programs, they will this year do so in March to also accommodate the increasing enthusiasm among patrons.
The decision comes in response to concerns raised, particularly by diasporans and the international community, citing limited preparation time within the existing timeframe.
In an interview, Mr. Agyeman acknowledged that these concerns were valid and highlighted the need to address them.
He noted that the early call this year would facilitate better planning for those intending to participate in the celebrations, particularly regarding travel arrangements and event planning.
He explained that, the travel cycle takes time, so for people to decide to visit a country and make necessary arrangements, they need sufficient time. He said this year, they are going to issue the first call for event organizers by March to give ample time for global responses.
According to him, discussions are underway to engage more corporate entities, with a focus on alleviating the financial burden on event organizers because many event organizers have voiced concerns about sponsorship. He added that, making December in GH more appealing to corporate Ghana is crucial to encourage their involvement. He said they plan to collaborate with other agencies, including assemblies.
Sharing insights on the just-ended festivities, the GTA boss said the 2023 December in GH festivities recorded extraordinary success and brought in substantial economic gains to the country.
According to him, the just-ended festivities positively impacted the local economy, citing increased tourism and heightened international attention since the inception of the December in GH initiative in 2019.