Zeepay, the current-leading preeminent mobile money wallet, has made a powerful statement of cultural appreciation with its latest advertisement in the Dagbani language. This move underscores Zeepay’s commitment to recognizing and honoring Ghana’s unique traditions and heritage.
Featuring the talented musician Fancy Gadam, a multiple award-winner who has collaborated with Zeepay in the past to support local talent, the advertisement captures the essence of northern Ghana. By employing Dagbani, the predominant language of the region, Zeepay demonstrates its understanding and respect for Ghana’s diverse linguistic landscape.
Zeepay has gained significant popularity in the north, becoming the preferred mobile money wallet among the local population. This success is attributed to Zeepay’s notable focus on the northern market and its commitment to providing reliable financial services in the region.
The release of this captivating advertisement marks a historic moment in marketing history. No other brand has exhibited such explicit affection and attention towards the north. Zeepay’s efforts go beyond mere advertising; they actively foster a sense of pride and belonging among northerners, who appreciate a brand that truly understands and values their culture.
Zeepay’s dedication to promoting cultural unity and diversity through their advertising campaigns is a refreshing illustration of a brand using its influence for positive purposes. By celebrating the rich heritage of northern Ghana, Zeepay is not only gaining customer loyalty but also cultivating a deep connection with its target audience.
To stay updated with Zeepay’s initiatives and join their inclusive community, follow them on Facebook at Zeepay Global and on other platforms as @myzeepay.
Zeepay, the rapidly expanding fintech company, utilizes digital rails to connect various digital assets such as mobile money wallets, cards, ATMs, bank accounts, and digital tokens to international money transfer operators, subscriptions, international airtime, and refugee payments. Their mission is to make the world a better place by increasing financial inclusion. As a mobile financial services company, Zeepay is regulated by the Financial Conduct Authority and other regulators in Africa, with offices around the world, including the United Kingdom.