Yes, SEO is still relevant and here are my top 3 tips to incorporate into your SEO strategy in 2023!
- Include Video in Short Form: It is only a matter of time before we are all getting our information in six-second bites, as the number of videos included in Google Search results continues to rise. Google recently added a feature called “Video Indexing” to Search Console (link), and the company is encouraging video creators to add “Key Moments” so that search results can find them (src). A video on your landing pages can make a big difference because it can increase engagement and the amount of time people spend on your site, which are both important for SEO. Simply make certain to upgrade the video for web crawlers by remembering pertinent catchphrases for the video title, depiction, and labels as well as including those “Key Minutes” I referenced prior.
- Prioritize the user experience: Because search engines are placing an increasing emphasis on the user experience, it is essential to concentrate on producing content of high quality that meets the requirements of your audience. This includes quick loading times, responsiveness to mobile devices, simple navigation, and content that is simple to read.
Focus on voice search optimization: Optimizing for voice search is becoming increasingly important in light of the rising popularity of voice assistants like Siri and Alexa. This means using keywords from natural language, answering questions directly, and giving answers that are clear and informative